When it came time to choose a new name for my growing financial advisory practice, frankly the choice was quite simple. How could I marry my passion for baking bread and socially responsible investing? Rise Financial was born. The vision behind the firm is straightforward: take the recipe of baking bread through hard work, careful kneading and patience, and apply these same concepts to investing in companies and products that will make a meaningful difference in our lives. These are the right ingredients for success.